A robotics company's static logo couldn't express what the product actually did: move.
A review of every context the mark currently appeared in, and where a static logo was failing to communicate.
A small set of motion rules defined — timing, easing, and states — rather than a single one-off animation.
Animation built and tested across the real contexts it needed to work in, from UI to large-venue signage.
Exported motion assets and a usage guide handed off for use across product, marketing, and events.
