✎Brand notes from the studio

Notes on building brands people remember.

I write about the moments that shape a brand long before the final design is shown: the question that reveals the real problem, the insight that makes a message land, the decision that brings a website into focus or the system that helps a team stay consistent.

What Is Mascot Logo Design
Logo Design
What Is Mascot Logo Design? How to Design One (AI and Manual Guide)

What is mascot logo design? See famous examples, then learn how to design a mascot logo two ways: with an AI logo maker like Design.com or by hand.

October 26, 2026
Wordmark Logos: Examples and Design Guide
Logo Design
What Is a Wordmark Logo? Examples and How to Create One

What is a wordmark logo? See famous examples like Netflix and FedEx, then learn to create your own two ways: with an AI, or by hand like a designer.

October 26, 2026
Best AI Logo Generators
Logo Design
Best AI Logo Generators: A Brand Designer’s Tested Picks

Brand designer Wajiha Ajmal ran one brand brief (Alder & Ash) through 9 AI logo generators, with real screenshots of prompts, results, revisions and export screens.

October 23, 2026
Free vs Paid Logo Makers
Logo Design
Free vs Paid Logo Makers: What You Actually Get From 10 Popular Tools

Free vs paid logo makers compared: what 10 popular tools give you free, what you pay to unlock, and which file, license and editing limits matter.

October 22, 2026
✦The brand note

One useful idea about building better brands.

A short weekly note on branding, logo design, UI/UX, visual identity and the real decisions that make a business clearer, more distinctive and easier to trust.