Work / Northwind Systems — Product Website
Web Design

Northwind Systems — Product Website

A B2B robotics startup needed a site that could explain a technical product to non-technical buyers in under a minute.

Client
Northwind Systems
Scope
Website design, CMS build, copywriting support
Timeline
5 weeks
Result
+41% demo requests
Our process
01 · Discover

Discover

Stakeholder interviews and a review of analytics to understand where current visitors were dropping off and why.

[Discover artifact]
02 · Define

Define

Sitemap and content priority defined around the two or three actions the business actually needed visitors to take.

[Define artifact]
03 · Design

Design

Wireframes and high-fidelity design across key templates, reviewed against real content rather than lorem ipsum.

[Design artifact]
04 · Deliver

Deliver

A responsive build handed off in a CMS the internal team could maintain without ongoing developer support.

[Deliver artifact]
Next project
Ferro Coffee — Brand Identity →