A new meditation app needed a visual identity and product experience calm enough to match its actual purpose.
Usability sessions and stakeholder interviews to locate the specific point where users were struggling or dropping off.
Flows and information architecture restructured around the small number of tasks that made up most real usage.
High-fidelity screens and an interactive prototype tested with real users before a single line of code was written.
A documented component library and redlines handed off to engineering for phased implementation.
