How We Price Branding Projects

We moved away from hourly pricing a few years ago, mostly because it quietly punished us for getting faster at things we’d done many times before. Now every branding proposal is priced against a defined scope — a mark, a specific number of revision rounds, a small usage guide.

It’s a more honest conversation for clients too, since the number reflects the outcome they’re buying rather than a guess at how long it might take.

We price against the scope of the deliverable, not the number of hours it happens to take.